Schelling point is a point that people tend to choose by default in the absence of communication, in order to avoid coordination failure.
Example
- determine a time and place to meet a stranger in NYC, but not be able to communicate beforehand. Any place in the city can be an equilibrium solution.
- Noon at (the information booth) at Grand Central was the most common answer. There is nothing about GCT except its natural tradition as a meeting place and therefore raises its salience to be a natural focal point.