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Who Remembers Goffman?

Frame Analysis

Bateson was writing about animal vs. human communication, but he emphasized the general way in which framing serves to define context and organize perceptions of behavior. Bateson linked framing to metacommunication, usually defined as communication about communication. In both cases, what’s at stake is stepping outside the current interaction in order to ask a larger question about what’s happening, and how it is being understood. Both are used to convey information about a message: a frame shapes the way something makes sense to participants (teasing vs. serious behavior, for example) whereas metacommunication refers to the behaviors specifically used to shape that understanding (so that a change in vocal pitch may indicate teasing).

 people use frames to help them answer the basic question of “What’s going on here?”

Disattend Track:

For example, the “disattend track” includes backstage activities designed to facilitate interaction and maintain a frame, but which are rarely the focus of attention. The cooks in a restaurant or the photographer at a wedding serve as obvious examples


Goffman defined “impression management” as a person’s attempts to present an acceptable image to those around them, verbally or nonverbally/

impression management can be achieved only if the audience is in sync with a person’s self-perception. If the audience disagrees with the image someone is presenting then their self-presentation is interrupted. People present images of themselves based on how society thinks they should act in a particular situation. This decision how to act is based on the concept of definition of the situation. Definitions are all predetermined and people choose how they will act by choosing the proper behavior for the situation they are in.